Keep'em vs Loom
Loom records it. Keep'em answers questions about it.
Loom is built for sharing video. Keep'em is built for video that works without you — AI answers viewer questions from your transcript and docs, and your team handles the rest.
Same starting point. Different capabilities.
Both platforms start with a video. The difference is what happens after a viewer hits play.
What Loom Does Well
Loom is fast. Record your screen, get a link, share it. Reactions, comments, transcripts. It's the best tool for quick async video messages — a 3-minute walkthrough for a teammate, a bug report, a status update. That's its sweet spot.
Where Keep'em Picks Up
Keep'em is built for video that runs on its own — onboarding walkthroughs, product demos, course content, sales presentations. Videos that get watched by hundreds of people who all have slightly different questions. The AI handles those questions from your content. Your team only gets involved when the AI can't.
Feature comparison.
| Feature | Loom | Keep'em |
|---|---|---|
| AI chat trained on your content | ||
| Human escalation with context | ||
| Position-aware AI responses | ||
| Suggested questions | ||
| Knowledge base (upload docs, URLs) | ||
| Auto-generated chapters | ||
| Drop-off analytics (segment-level) | ||
| Chat analytics & question insights | ||
| Embeddable widget | CTA only | Full player + AI chat |
| Viewer registration & access control | ||
| Scheduling (on-demand, scheduled, recurring) | ||
| Screen recording | ||
| Quick share links | ||
| Comments & reactions | AI chat instead | |
| Transcription | Auto, with subtitles | |
| Custom domains | Enterprise only | Included (Growth+) |
AI chat trained on your content
Loom
No
Keep'em
Yes
Human escalation with context
Loom
No
Keep'em
Yes
Position-aware AI responses
Loom
No
Keep'em
Yes
Suggested questions
Loom
No
Keep'em
Yes
Knowledge base (upload docs, URLs)
Loom
No
Keep'em
Yes
Auto-generated chapters
Loom
No
Keep'em
Yes
Drop-off analytics (segment-level)
Loom
No
Keep'em
Yes
Chat analytics & question insights
Loom
No
Keep'em
Yes
Embeddable widget
Loom
CTA only
Keep'em
Full player + AI chat
Viewer registration & access control
Loom
No
Keep'em
Yes
Scheduling (on-demand, scheduled, recurring)
Loom
No
Keep'em
Yes
Screen recording
Loom
Yes
Keep'em
No
Quick share links
Loom
Yes
Keep'em
Yes
Comments & reactions
Loom
Yes
Keep'em
AI chat instead
Transcription
Loom
Yes
Keep'em
Auto, with subtitles
Custom domains
Loom
Enterprise only
Keep'em
Included (Growth+)
Loom viewers watch. Keep'em viewers ask.
A Loom viewer watches your video. If they have a question, they leave a comment and wait. Or they message you on Slack. Or they just move on without asking.
A Keep'em viewer types their question into the chat panel and gets an answer in seconds — sourced from your video transcript and uploaded docs. If the AI can't answer, your team gets the question with full context: what the viewer was watching, where they were in the video, and the full conversation.
The difference isn't the video. It's what happens when someone doesn't understand something.
Different tools for different jobs.
| Use case | Better fit |
|---|---|
| Quick 2-minute walkthrough for a teammate | Loom |
| Bug report or status update | Loom |
| Internal async communication | Loom |
| Product onboarding video for new users | Keep'em |
| Sales demo that runs 24/7 | Keep'em |
| Course lesson with student Q&A | Keep'em |
| Product demo on your marketing site | Keep'em |
| Video with 100+ viewers who all have questions | Keep'em |
Quick 2-minute walkthrough for a teammate
Loom
Bug report or status update
Loom
Internal async communication
Loom
Product onboarding video for new users
Keep'em
Sales demo that runs 24/7
Keep'em
Course lesson with student Q&A
Keep'em
Product demo on your marketing site
Keep'em
Video with 100+ viewers who all have questions
Keep'em
Loom and Keep'em aren't mutually exclusive. Many teams use Loom for internal communication and Keep'em for customer-facing content.
Built for different scales.
| Loom Business | Starter | Growth | |
|---|---|---|---|
| Monthly price | $15/user/mo | $49/mo (flat) | $99/mo (flat) |
| Per-seat pricing | Yes | No | No |
| AI chat | No | 500 msgs | 2,000 msgs |
| Human escalation | No | Email, Slack, Webhook | |
| Knowledge base | No | Yes | Yes |
| Drop-off analytics | No | Yes | Yes |
| Chat analytics | No | Yes | Yes |
| Custom domains | Enterprise only | No | Included |
| Screen recording | Yes | No | No |
Loom Business
$15/user/mo
- Per-seat pricing
- Yes
- AI chat
- No
- Human escalation
- No
- Knowledge base
- No
- Drop-off analytics
- No
- Chat analytics
- No
- Custom domains
- Enterprise only
- Screen recording
- Yes
Keep'em Starter
$49/mo
- Per-seat pricing
- No
- AI chat
- 500 msgs
- Human escalation
- Knowledge base
- Yes
- Drop-off analytics
- Yes
- Chat analytics
- Yes
- Custom domains
- No
- Screen recording
- No
Keep'em Growth
$99/mo
- Per-seat pricing
- No
- AI chat
- 2,000 msgs
- Human escalation
- Email, Slack, Webhook
- Knowledge base
- Yes
- Drop-off analytics
- Yes
- Chat analytics
- Yes
- Custom domains
- Included
- Screen recording
- No
Loom pricing is per user — costs scale with team size. Keep'em pricing is flat per plan regardless of team size. Pricing based on publicly listed rates at time of writing.
See it for yourself.
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