Keep'em vs Appcues
Appcues builds tours. Keep'em answers questions.
Appcues creates in-app flows and modals inside your product. Keep'em adds AI chat to your videos so viewers learn from your content and get instant answers — at a fraction of the cost.
In-app guidance vs video-based education.
Appcues overlays UI on your existing product — great for “click here next” guidance. Keep'em handles the “watch and understand” phase where users need to learn concepts, not just follow steps.
Where Appcues Wins
In-app UI overlays — tooltips appearing on specific buttons, modals triggered by user actions, checklists tracking feature adoption. If you need to guide users through your existing interface, that's Appcues' strength.
Where Keep'em Wins
Video-based onboarding with AI Q&A — product overviews, feature deep-dives, integration guides. Content that gets watched by hundreds of people who all have different questions. AI handles the questions, your team handles what it can't.
Feature comparison.
| Feature | Appcues | Keep'em |
|---|---|---|
| Interactive video with AI chat | ||
| AI chat trained on your content | ||
| Human escalation with context | ||
| Video hosting (HD/4K) | ||
| Knowledge base (docs + URLs) | ||
| Drop-off analytics | ||
| Chat analytics & question insights | ||
| In-app flows & modals | ||
| Tooltips | ||
| Checklists | Limited on starter | |
| User segmentation | Up to 5 on starter | Viewer behaviour analytics |
| CRM integrations | Premium tiers ($879+/mo) | Slack, HubSpot, webhooks, Zapier |
| Custom domains | Higher tier | Included (Growth+) |
| Pricing model | Per MAU | Flat + Stream Units |
Interactive video with AI chat
Appcues
No
Keep'em
Yes
AI chat trained on your content
Appcues
No
Keep'em
Yes
Human escalation with context
Appcues
No
Keep'em
Yes
Video hosting (HD/4K)
Appcues
No
Keep'em
Yes
Knowledge base (docs + URLs)
Appcues
No
Keep'em
Yes
Drop-off analytics
Appcues
No
Keep'em
Yes
Chat analytics & question insights
Appcues
No
Keep'em
Yes
In-app flows & modals
Appcues
Yes
Keep'em
No
Tooltips
Appcues
Yes
Keep'em
No
Checklists
Appcues
Limited on starter
Keep'em
No
User segmentation
Appcues
Up to 5 on starter
Keep'em
Viewer behaviour analytics
CRM integrations
Appcues
Premium tiers ($879+/mo)
Keep'em
Slack, HubSpot, webhooks, Zapier
Custom domains
Appcues
Higher tier
Keep'em
Included (Growth+)
Pricing model
Appcues
Per MAU
Keep'em
Flat + Stream Units
Appcues costs $14k+/year. Keep'em is $99/mo.
Appcues charges per monthly active user and locks critical features behind expensive tiers. Checklists are limited on their Start plan. CRM integrations require the Growth plan at $879+/mo. Real-world annual costs run $14,790 to $21,452 even for the starter tier.
Keep'em Growth at $99/mo gives you interactive video, AI chat, Slack integration, custom domains, and analytics — flat pricing regardless of user count.
| Appcues Start | Starter | Growth | |
|---|---|---|---|
| Monthly price | $250–300/mo | $49/mo | $99/mo |
| Pricing model | Per MAU | Flat | Flat |
| AI chat | No | 500 msgs | 2,000 msgs |
| Video hosting | No | HD | 4K |
| Human escalation | No | Email, Slack, Webhook | |
| Knowledge base | No | Yes | Yes |
| CRM integrations | $879+/mo tier | Zapier | HubSpot, Slack, webhooks |
| Custom domains | Higher tier | No | Included |
Appcues Start
$250–300/mo
- Pricing model
- Per MAU
- AI chat
- No
- Video hosting
- No
- Human escalation
- No
- Knowledge base
- No
- CRM integrations
- $879+/mo tier
- Custom domains
- Higher tier
Keep'em Starter
$49/mo
- Pricing model
- Flat
- AI chat
- 500 msgs
- Video hosting
- HD
- Human escalation
- Knowledge base
- Yes
- CRM integrations
- Zapier
- Custom domains
- No
Keep'em Growth
$99/mo
- Pricing model
- Flat
- AI chat
- 2,000 msgs
- Video hosting
- 4K
- Human escalation
- Email, Slack, Webhook
- Knowledge base
- Yes
- CRM integrations
- HubSpot, Slack, webhooks
- Custom domains
- Included
Appcues pricing is per MAU. Real-world annual costs reported by Vendr range from $14,790 to $21,452 for the Start plan. Keep'em pricing is flat per plan. Pricing based on publicly listed rates at time of writing.
See it for yourself.
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