Sales Webinar Guide

Turn your best sales demo into a 24/7 sales engine. Prospects in any timezone watch, ask questions, and qualify themselves before you ever get on a call.

The Setup

Record your best demo — the one where you hit every point, handled objections smoothly, and didn't ramble. Upload it as an on-demand event.

Upload your sales materials as knowledge base documents: pricing FAQ, feature comparison sheets, integration guides, and any objection-handling content. The AI will use these to answer prospect questions.

Making It Work

Use a hosted page with registration. For sales webinars, you want to capture contact information. The registration form collects name and email before the viewer accesses the demo.

Add strategic CTAs. Insert calls-to-action at key moments: "Book a demo call" after showing the core workflow, "Start your free trial" at the end. Timing these to moments of peak interest increases conversion.

Configure human escalation for high-intent signals. When a prospect asks about enterprise pricing, custom integrations, or specific deployment requirements, that's a sales-qualified lead. Make sure those questions reach your sales team quickly.

Qualifying Leads

The combination of viewing behavior and chat data gives you powerful qualification signals:

• Completed the full demo — High interest, familiar with the product
• Asked about pricing or integration — Evaluating seriously
• Asked about enterprise features — Potentially large deal
• Dropped off in first 2 minutes — Low interest, likely not a fit

Use webhook integrations to pass this data to your CRM automatically.